Link building:-
The process or technique of acquiring links from other website to your website is called link building. Crawlers not only consider the content of the page but also the number of backlinks to the website when deciding the page rank. Hence the backlinks should be of better quality and of sufficient quantity. The higher the quality of backlinks associated with your website, the better the page rank.
How to increase backlinks-
Backlinks of a website can be increased through the following:
1-Directory submission- submission of the information related to the website such as URL, title, content in the web directories can create backlinks.
2-Blog commenting service- Writing about the services of the website on its blog or the blogs related to it helps create backlinks.
3-Blog submission- blog can be written to keep the visitors interested to visit the website again.
4-Social bookmarking- creating backlinks on social media platforms
5-Article submission- submitting articles related to the services on blogs or related sites.
What is content marketing?
Content marketing is the creation and sharing of media and publishing content in order to acquire and retain customers. A user will only stay on a website if the matter is relevant to his interests. Hence, the content written should be useful, easy to understand and unique. You can share your content-videos, images, text, articles, etc. on resources like social media, bloggers and Wikipedia and link it to your website to drive traffic to it.
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