What Is Social Media??

What is social bookmarking?

A bookmark is a URL which is stored for later retrieval and bookmarking a website on social media is called Social Bookmarking. It is fastest way to increase backlinks to the website. Descriptions may be added to the bookmarks for users to understand the content of the link.
Sites such as Scoop.it, Stumble upon, digg, myspace, delicious, reddit, Tumbler, and Pinterest are some of the social bookmarking sites. 
Bookmarking a site creates back-links to the website. Like other social media platforms, we need to create an account with email id and a password. Bookmarking can be in the form of links, videos, images, text, audio and other formats with links to your website.

  

What is social media optimization?

Promoting the business using a social networking site is called social media optimization or SMO. It provides maximum readability to the ideal user and is easy and cost effective. SMO is best for promoting local business.
Top social networking site to promote your business are:-Facebook, LinkedIn, Google+, twitter, Pinterest and YouTube. You can create banners, videos, share images, articles and posts on these sites to gain traffic to your website. The more you interact with the user, the higher are the chances of turning them into potential customers. 

Online reputation:-

Online reputation management or ORM is about improving the business or the brand value online. Your online identity is determined by not only what you post or share, but also what others post about you.
When customers contact for business, a majority of them first checks your reviews online. The greater the number of good reviews you have, the higher is the chances of you getting the business.

How to increase online reputation?

The reviews written by the customers are one important factor to determine a company’s online reputation. Social media, forums, press release and writing blog posts also help to increase online reputation. This ORM tutorial discusses why orm is needed and how to increase your online reputation.